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FAMILY OWNED & OPERATED Get to Know Us MADE IN THE USA VETERAN OWNED FAMILY OWNED & OPERATED Get to Know Us MADE IN THE USA VETERAN OWNED FAMILY OWNED & OPERATED Get to Know Us MADE IN THE USA VETERAN OWNED FAMILY OWNED & OPERATED Get to Know Us MADE IN THE USA VETERAN OWNED FAMILY OWNED & OPERATED Get to Know Us MADE IN THE USA VETERAN OWNED FAMILY OWNED & OPERATED Get to Know Us MADE IN THE USA VETERAN OWNED FAMILY OWNED & OPERATED Get to Know Us MADE IN THE USA VETERAN OWNED FAMILY OWNED & OPERATED Get to Know Us MADE IN THE USA VETERAN OWNED FAMILY OWNED & OPERATED Get to Know Us MADE IN THE USA VETERAN OWNED FAMILY OWNED & OPERATED Get to Know Us MADE IN THE USA VETERAN OWNED

  • TRENDING

  • DISCIPLINE WEAR

  • Forged by discipline. Worn with purpose.

  • Because military kids serve too.

  • BATTLE BUDDY

  • Built for the strong, brave kids growing up in a life that demands more.

  • What's Hot -

  • COMBAT QUEEN.

  • Made for queens who earned their crown.
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EARNED, NEVER GIVEN
OVER 100+ PATRIOTS SERVED
BUILT FOR THE EVERYDAY

SHOP COLLECTIONS

Earn Your Stripes In The Gym T-Shirt
Earn Your Stripes In The Gym T-Shirt
$29.99
Stronger Every Day Stronger Every Mission T-Shirt
Stronger Every Day Stronger Every Mission T-Shirt
$29.99
Beast Mode Activated USMC Edition T-Shirt
Beast Mode Activated USMC Edition T-Shirt
$29.99
Devil Dogs Don't Skip Leg Day T-Shirt
Devil Dogs Don't Skip Leg Day T-Shirt
$29.99
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DISCIPLINE WEAR
Unisex Strong Brave Military Made T-Shirt
Unisex Strong Brave Military Made T-Shirt
$23.99
Girls Youth Messy Bun Salute Done T-Shirt
Girls Youth Messy Bun Salute Done T-Shirt
$23.99
Girls Youth Proud Military Daughter T-Shirt
Girls Youth Proud Military Daughter T-Shirt
$23.99
Boys Youth Proud Military Son T-Shirt
Boys Youth Proud Military Son T-Shirt
$23.99
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BATTLE BUDDY
Built Different Trained Harder Women's T-Shirt
Built Different Trained Harder Women's T-Shirt
$25.99
OORAH Isn't Just Something I Yell It's Who I Am Women's T-Shirt
OORAH Isn't Just Something I Yell It's Who I Am Women's T-Shirt
$25.99
Feminine Doesn't Mean Fragile Women's T-Shirt
Feminine Doesn't Mean Fragile Women's T-Shirt
$25.99
Warrior, Woman, Weightlifter Women's T-Shirt
Warrior, Woman, Weightlifter Women's T-Shirt
$25.99
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COMBAT QUEEN
Who Needs A 6 Pack When I Have One On Ice - Unisex Performance Long Sleeve
Who Needs A 6 Pack When I Have One On Ice - Unisex Performance Long Sleeve
$55.00
Final Destination Hammock With A View - Unisex Performance Long Sleeve
Final Destination Hammock With A View - Unisex Performance Long Sleeve
$55.00
Living On Beach Time Powered By Tequila - Unisex Performance Long Sleeve
Living On Beach Time Powered By Tequila - Unisex Performance Long Sleeve
$55.00
If Lost Return to The Nearest Tiki Bar - Unisex Performance Long Sleeve
If Lost Return to The Nearest Tiki Bar - Unisex Performance Long Sleeve
$55.00
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SHORE LEAVE
Service Dogs Save Lives T-Shirt
Service Dogs Save Lives T-Shirt
$29.99
Buff Toddler With Emotional Issues T-Shirt
Buff Toddler With Emotional Issues T-Shirt
$29.99
Not A Pet A Lifeline T-Shirt
Not A Pet A Lifeline T-Shirt
$29.99
Cute Natural Disaster Unisex T Shirt
Cute Natural Disaster Unisex T Shirt
$25.99
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ASPEN COLLECTION
Surviving Motherhood One F-Bomb at a Time - Hoodie
Surviving Motherhood One F-Bomb at a Time - Hoodie
$45.00
My Kid Says “Yes Ma’am” — Not “What?” - Hoodie
My Kid Says “Yes Ma’am” — Not “What?” - Hoodie
$45.00
I Got More Tattoos Than Patience - Hoodies
I Got More Tattoos Than Patience - Hoodies
$45.00
Get Shit Done - Hoodie
Get Shit Done - Hoodie
$45.00
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MOM LIFE (UNCENSORED)
Not A Pet A Lifeline T-Shirt
Not A Pet A Lifeline T-Shirt
$29.99
Still Needed Still Here Unisex T Shirt
Still Needed Still Here Unisex T Shirt
$25.99
Service Dogs Save Lives T-Shirt
Service Dogs Save Lives T-Shirt
$29.99
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SURVIVAL MODE
IDENTITY: CONFIRMED

Veteran Owned

Built by a military family. Unapologetically American. We know what service means.
STATUS: INBOUND

Rapid Dispatch

Orders deploy fast from the USA. No overseas delays. Get your gear ASAP.

Field Report

Visual Confirmations // The Family
❮❮ SWIPE INTEL ❯❯
Humvee Deployment
Humvee Deployment JAN '26
Field Operations
Field Operations JAN '26
Tactical Position
Tactical Position JAN '26
Beast Mode
Beast Mode JAN '26
+
Awaiting Intel
TAG US TO BE FEATURED
@STUPIDDUMMYCO
Restricted Area TBD
Ambassador Program REAL RECOGNIZE REAL Accepting Applications USA Owned Zero BS Stupid Dummy Co. - Ambassador Program Real Recognize Real Accepting Applications USA Owned Zero BS

THE SQUAD

AMBASSADOR PROGRAM
Don't just wear it. Rep it.
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CUSTOMER SPOTLIGHT
Field Reports // Verified Intel
★★★★★
4.9/5
"WE LET THE FAMILY SPEAK FOR THEMSELVES."
BASED ON 215+ VERIFIED ORDERS
★★★★★
Best Gear I've Owned
"Finally a brand that gets it. The quality is top tier and it fits perfectly. Proud to support a veteran owned business."
JASON M.VERIFIED BUYER
★★★★★
My Husband Loves It
"Bought the Battle Buddy tee for my husband. He wears it literally every day. Shipping was super fast to Texas."
SARAH T.VERIFIED BUYER
★★★★★
Built Different
"You can tell this isn't cheap dropshipped garbage. The fabric is heavy duty but soft. Definitely ordering more."
MIKE R.VERIFIED BUYER
★★★★★
Combat Queen Approved
"Love the women's line. It's actually cut for women but still has that gritty vibe. Highly recommend."
JESSICA L.VERIFIED BUYER
★★★★★
Actually Durable
"I put this shirt through the wringer at the gym. Zero shrinkage. Solid stitching. It holds up."
DAVID K.VERIFIED BUYER
★★★★★
K9 Unit Approved
"Got the Aspen bandana for my pitbull. Looks tough, feels soft. He looks like a total badass in it."
AMANDA B.VERIFIED BUYER
★★★★★
Insanely Fast
"Didn't have to wait 3 weeks like other sites. Shipping was insanely fast to Florida. Great communication."
CHRIS P.VERIFIED BUYER
★★★★★
No Cheap Fabric
"Finally a brand that doesn't use that thin, see-through cotton. This is heavy duty stuff."
TONY S.VERIFIED BUYER
★★★★★
Proud to Wear
"Love representing a family-owned business. The handwritten note in the package was a classy touch."
EMILY G.VERIFIED BUYER
★★★★★
Fits a Big Guy
"I'm 6'4 250lbs and the XXL fits perfectly. Not a boxy fit, actually fits the shoulders and arms right."
MARCUS D.VERIFIED BUYER
★★★★★
Mission Ready
"Grabbed the whole drop. The hoodie is now my daily driver. You can feel the quality immediately."
ALEX V.VERIFIED BUYER
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